Resume
Professional
Experience
2021 - Present
Marketing Director
YMCA of Muncie
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Collaborated with program directors to plan and develop marketing materials for upcoming programs, including regular check-ins and revisions to ensure alignment with branding goals
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Contributed to multiple high-profile marketing campaigns, including the YMCA’s Annual Campaign, Capital Campaign, and the grand opening of a new facility — creating compelling visuals, event photography, and donor-focused materials to increase awareness and engagement
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Led the local launch of YMCA360, overseeing multi-channel promotion through social media, flyers, website updates, in-person events, and directed video production (this is an ongoing project)
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Managed and grew social media presence
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Partnered with the Development Team to enhance donor and sponsor engagement through targeted communications, visual storytelling, and event marketing support
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Photographed key events and daily activities to maintain a dynamic visual portfolio for marketing use across social, web, and print platforms
Education
2016-2020
Ball State University | Bachelor of Fine Arts
Creative Writing Major
Minors include:
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Digital Medias
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Professional Writing & Emerging Medias
Skills
& Expertise
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Marketing and communications leadership for nonprofit programs, including campaign development, messaging, and social media content creation
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Event promotion and community engagement through storytelling-driven marketing strategies
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Photography of community events, early childhood settings, wellness programming, and partner initiatives
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Strong ability to identify meaningful moments and translate them into compelling visual narratives
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Strong observational skills for capturing movement, interaction, and natural emotion in real time