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Resume

Professional
Experience

2021 - Present

Marketing Director
YMCA of Muncie

  • Collaborated with program directors to plan and develop marketing materials for upcoming programs, including regular check-ins and revisions to ensure alignment with branding goals

  • Contributed to multiple high-profile marketing campaigns, including the YMCA’s Annual Campaign, Capital Campaign, and the grand opening of a new facility — creating compelling visuals, event photography, and donor-focused      materials to increase awareness and      engagement

  • Led the local launch of YMCA360, overseeing multi-channel promotion through social media, flyers, website updates, in-person events, and directed video production (this is an ongoing project)

  • Managed and grew social media presence

  • Partnered with the Development Team to enhance donor and sponsor engagement through targeted communications, visual storytelling, and event marketing support

  • Photographed key events and daily                activities to maintain a dynamic visual portfolio for marketing use across social, web, and print platforms

Education

2016-2020

Ball State University | Bachelor of Fine Arts

Creative Writing Major

Minors include:

  • Digital Medias

  • Professional Writing & Emerging Medias

Skills
& Expertise

  • Marketing and communications leadership for nonprofit programs, including campaign development, messaging, and social media content creation

  • Event promotion and community engagement through storytelling-driven marketing strategies

  • Photography of community events, early childhood settings, wellness programming, and partner initiatives

  • Strong ability to identify meaningful moments and translate them into compelling visual narratives

  • Strong observational skills for capturing movement, interaction, and natural emotion in real time

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